How does website speed boost SEO?

Search engines like Google factor page speed into rankings. Faster sites rank higher and provide better user experiences.

How does website speed affect SEO?

Google has confirmed that page speed is a ranking signal. Faster websites provide better user experiences, which search engines reward with higher rankings.

Core Web Vitals

Google's Core Web Vitals are a set of metrics that measure real-world user experience:

  • Largest Contentful Paint (LCP): Measures loading performance. Should occur within 2.5 seconds.
  • Interaction to Next Paint (INP): Measures interactivity. Should be under 200 milliseconds.
  • Cumulative Layout Shift (CLS): Measures visual stability. Should be less than 0.1.

How to improve page speed for SEO

Optimization strategies include using a CDN, enabling compression, optimizing images, leveraging browser caching, minimizing JavaScript, and implementing lazy loading for below-the-fold content.